Why Not Network?

Why Not Network?

It’s a well-known fact that the best way to find clients and customers is through networking.
An abundance of ready-made networking opportunities exists out there, but maybe none of them are right for you or accessible to you.

PS formula for success networking.

Starting your own PS charter — enables you to expand your network of contacts as well as a support group. The exchange leaders networkingof ideas and encouragement provided by supportive peers creates synergy to your business that is pivotal to your expanding to potential clients and or customers.

The exchange of referrals, business cards, leadership skills, marketing ideas, and information that occurs in networking club can energize members and teaching valuable career strategies and techniques.

Many assume that referral groups and other networking organizations are only for those who are young and hungry to grow their businesses. However, studies support a different line of thinking. In fact, a survey of networking group members conducted by Steve Brewer of St. Thomas University, as part of a master’s thesis, showed that 74 percent of respondents owned their own business. About one-third of the members were older than 50 while only 10 percent were younger than 30 years old.

However, 63 percent were age 40 or older. This study indicates that the age of the average person in networking groups is between 40 – 50.  Seasoned business professionals recognize and seek out the long-term benefits of a referral-marketing strategy.

In any strong networking organization, selecting qualified members is important. Good groups tend to select more experienced people over inexperienced ones because they know seasoned professionals are more likely to bring their own established network. An experienced referral — recommending someone who is seasoned is even more important to the networking group than having a person who just has a large “network.”

Striking a Balance
PS recommends to strive to seek a balance between “experienced pros” and “newbies.” Groups with only seasoned people can be too laid back virus groups made up mostly of new business people.

Well-balanced groups allows for successful partnering between established professionals and younger, newer, “junior” professionals. Often a networking veteran takes the newer partner under his or her wing in a mentoring coaching relationship, practicing in good business leadership skills resulting for both more referrals.

Katcho Achadjian Patrick Raymond

Katcho Achadjian, CA Assemblymember  – Patrick Raymond Pivotal Synergy Founder

As a small business owner and a public official, I was invited to speak at Pivotal Synergy and was inspired by the members’ energy and can do attitude.  I recommend Pivotal Synergy to other business owners who will definitely benefit from this organization.” Katcho Achadjian, CA Assemblymember

Pivotal Synergy® Motto: it’s not what you know, or who you know, but how well you know others.
Nobody cares how much you know, until they know how much you care.


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9 Benefits to Networking

  1. Increased Business by Referrals

Referrals through networking are typically higher quality and often are even pre-qualified for you. Followed up on these referrals/leads and turn them into clients. Higher quality leads come from networking than other forms of marketing.

The increase in business from networking is the major advantage, but there are many others as well.

  1.   Opportunities

With a motivated group of business owners comes an abundance of opportunities! There are many opportunities that comes from networking with huge benefits of business!

Opportunities like joint ventures, client leads, partnerships, speaking and writing opportunities, business or asset sale and the list goes on with endless opportunities.

  1.   Connections

“It’s WHO you know” in business often determines successful business, having great sources of relevant connections in your network that you can call on when you need them.

Networking provides great source of connections, and opens doors to talk to highly influential people that you wouldn’t otherwise be able to easily talk to or find.

  1.   Advice

Having like-minded business owners to get advice from relating to your business or even your personal life and obtaining that important work-life balance.

Networking is a great way to tap into advice and expertise that you wouldn’t otherwise be able to get hold of.

  1.   Raising your profile

Being visible and getting noticed is a big benefit of networking. Make sure you regularly attend business and social events that will help to get your face known. You can then help to build your reputation as a knowledgeable, reliable and supportive person by offering useful information or tips to people who need it.

  1.   Positive Influence

The people that you hang around with and talk to do influence who you are and what you do, so it is important to be surrounding yourself with positive, uplifting people that help you to grow and thrive as a business owner. Networking is great for this, as business owners that are using networking are usually people that are really going for it, positive and uplifting.

  1.   Increased confidence

By regularly networking, and pushing yourself to talk to people you don’t know, you will get increased confidence the more you do this. This is really important as a business owner, because your business growth is very dependent on talking to people and making connections.

Networking pushes growth and to learn how to make conversations with lasting connections.

  1.   Satisfaction from helping others

Help others and networking is a fantastic way that allows me to do this easily. Networking is full of business owners that have problems or issues within their business that need solving, and there is satisfaction from helping others.

  1.   Friendship

One big benefit is the friendships form as a result of networking because like-minded business owners that want to grow your businesses, and help each other regularly naturally build strong friendships.


Pivotal Synergy® Motto: it’s not what you know, or who you know, but how well you know others.
“Nobody cares how much you know, until they know how much you care.”

Vision: Business professionals synergistically aligned through leadership development.
Mission: Pivotal Synergy business leadership group provides a supportive and positive professional environment in which members are empowered to develop affiliations through effectual networking, fostering strong business relationships and honest profit.
PS Standards: Integrity, Commitment and Leadership

WIIFM, What’s In It For Me, are without a doubt, the most important five letters in your business understanding with your clients and to customers to insure your business success. Always share others what’s in it for them, the benefits they will receive and setting their level of expectation of your services/products when they do business with you.

♦ However, when it comes to being successful in Networking, WIIFM is not effective and does not work.
There are those people whose only interest in networking is “What’s in it for me?” and quickly reveal themselves.