WIIFM- What’s in it For Me?

WIIFM- What’s in it For Me?


What do you want to become?

Since 2014, Pivotal Synergy® assist it’s members to build their business, emerge as community leaders, establish affiliations and forge friendships.
Developing relationships that will lead to strategic alliances, joint ventures, and referrals through effective networking.

 Frequently Asked What’s In It For Me, is the most important five letters to your clients and or customers to insure your business success. Showcasing “what’s in it for them” and the benefits they will receive through sharing expectations of your services/products when they do business is great business practice.

However, when it comes to being successful in Networking, “WIIFM” is not effective and it really does not work. There are those people who’s only interest in networking is “What’s in it for me?” and they quickly reveal themselves.

Being an advocate for members who are committed to your success “What’s in it For You”… is The PS Way.advocate

groupThe focus of The PS way is based in,
How I can assist my fellow members in achieving their goals.” “Give and Grow!”  Great referrals happen when you have gained a trust based relationship. Relationships like this take time and attention to develop.

Pivotal Synergy® meetings incorporate seasoned proven methods providing the members with a productive and positive, professional leadership experience. Members are energized, and empowered to develop a solid foundation and business strategy. The exchange of referrals takes place while members engage in valuable business strategies, marketing ideas, and a wealth of information shared during the meetings toward developing leadership skills.

Trust is pivotal to business synergy. Who we refer directly impacts how people perceive us as business professionals. Having a group of advocates out in the community speaking about you is the most powerful and effective networking tool you can have. You can’t buy this kind of advertising! Meanwhile, you are supplied with a list of people from whom you can refer. Your client base will come to respect you for your connections in the community.

Click to view: The PS Way Formula to Success.


“One for All and All for One”

one-for-allVision: Business professionals synergistically aligned through leadership development.
Mission: Pivotal Synergy® business leadership group provides a supportive and positive professional environment in which members are empowered to develop affiliations through effectual networking, fostering strong business relationships and honest profit.
PS Standards: Integrity, Commitment and Leadership

If your goal is to become the BEST, to be recognized as someone who SERVES and LEADS others…
Invest in yourself! Your BEST “ROI” Return On Investment is being a member of Pivotal Synergy?
“Your level of success will rarely exceed your level of personal development, because success is something you attract by the person you become.” Jim Rohn

Being an advocate for members who are committed to your success “What’s in it For You”… is The PS Way.

Katcho Achadjian Patrick Raymond

Katcho Achadjian, CA Assemblymember and Patrick Raymond Pivotal Synergy Founder




As a small business owner and a public official, I was invited to speak at Pivotal Synergy and was inspired by the members’ energy and can do attitude.  I recommend Pivotal Synergy to other business owners who will definitely benefit from this organization.
Katcho Achadjian, CA Assemblymember 2016

Pivotal Synergy® Motto: it’s not what you know, or who you know, but how well you know others.
Nobody cares how much you know, until they know how much you care.






Networking is #1 way to establish business relationships. Learning how to network effectively is one of the most powerful tools an individual can use to advance their personal and professional life. This skill allows you to build relationships for your business and become a leaders in your industry.


The PS Way individuals believe and practice in giving as part of networking:

  1. They ask how they can assist you before asking you for anything.leaders networking
  2. They display the willingness to work on creating a professional relationship over time.
  3. They dedicate the time to go beyond normal business interactions.
  4. They bring business and contacts to you.
  5. They give of their time and knowledge to assist their referral sources succeed.

Immerse yourself in the process of relationship building:

  1. Join a group that has both heart and depth
  2. Meet with the members frequently and regularly.
  3. Meet with the members outside of networking functions.
  4. Find ways to support the membership business and cause.

Giving to others that are committed to your success is “Whats in it For You!”


Here are a few referral-related tactics you can start using tomorrow:

1. Go the extra mile for your customers and prospects.

Do things that will make you stand out from the pack. If you see an article that you feel may interest one of them, mail it (or e-mail it, but sending something in the mail tends to have a greater impact). A good way to find appropriate articles is to set up a Google News Alert for topics you feel would interest your customers. If you think a story is relevant, send them the link.

2. Make sure your customers know about every service you provide.

If you sell Product A to someone, make sure they also know you carry Products B, C, and D. The more solutions your customers know you provide, the more likely it is that they’ll know someone who will benefit from getting a call from you.

3. Establish relationships with people who sell complementary products or services.

For example, if you sell boats, contact the local marina and introduce yourself. Tell them you’ll be referring your customers to them, and make them aware that you’d be open to any referrals from them.

4. Ask for a referral.

If you don’t ask, chances are you’ll never get a referral. Customers usually don’t volunteer them on their own. When the time seems right, say something like “Do you know anyone else I might be able to help out?”

5. Always thank your customers for their referrals.

Obviously, say “Thank you.” But then take it one step further. Send a thank you note or a small gift. It could lead to another referral.

6. Keep your customers informed.

Let your customers know what happened when you called the person they referred you to. Offer to keep them in the loop as things progress.

Membership Investment Cost $125 bi-annual (6 months) – $250 annually.